Brand Management:

• Build and manage the brand to drive sustainable sales and profit growth, aligning with corporate goals.
• Translate consumer insights into impactful brand marketing programs that resonate with target audiences.

Integrated Marketing Strategies:

• Develop comprehensive strategies covering branding, advertising, promotions, CRM, digital marketing, communications, and creative content.
• Plan and execute marketing campaigns across online (e.g., social media, email) and offline (e.g., in-store promotions, events) channels, ensuring seamless integration.
• Create engaging content for various platforms, including website, app, social media, and print media.

Website and App Management:

• Oversee the functionality, content updates, and user experience of the company website and mobile app to enhance customer engagement.

Platform Exploration:

• Proactively explore and leverage new platforms (e.g., emerging social media, e-commerce channels) to expand brand reach and optimize marketing efforts.

Collaboration and Seasonal Planning:

• Work closely with Design and Purchasing departments to align marketing initiatives with seasonal strategies.

Retail and Customer Engagement:

• Monitor and manage retail customer service operations to elevate customer experience.
• Support retail business growth and network development through targeted marketing initiatives.
• Guide colleagues in developing customer service skills and proficiency in POS system operations.

Performance Monitoring:

• • Track and analyze marketing campaign performance across digital and offline channels to optimize strategies and ROI.